Will Internet Kill The Video Star?

I’ve basically stopped watching TV for the last two years or so. Most of the TV time has been replaced by the Web. The Web has provided with more value than TV, both from as source of information and source of entertainment.

So is the Web supplanting television in the same way television replaced radio? In short, no. For the last few years, there has been a major convergence trend between all the multimedia channels. This convergence will continue and video will play a larger role on the Web.

New business models will be developed to monetize online video and videos will be used more frequently to attract visitors/fans or drive traffic.

Consider whether your company/brand/product/service can benefit from focusing more on video.