The Fly On The Wall

In reference to last month’s post about apathy, I’d like to extend some more thoughts about consumer feedback. While negative comments might be actionable, they’re only actionable if you listen.

Have you set up listening tools, such as Google Alerts, or are your agencies/partners listening to the feedback that is given in your consumer community? Are you actively searching for mentions of your brand/product/service or even actively reaching out to the community to provide feedback to you?

Your community of consumers has a lot to say and has a lot of platforms to say it on. Stay on top of the content related to you and take what’s being said into consideration.

Listen. Validate. Act.