The Bottleneck Of Innovation

Innovations happen all the time and can be as incremental as putting a new type of bottle cap onto a bottle. It’s when innovations don’t happen within your organization that you should start to worry. Strategies don’t change from one day to another—or at least they shouldn’t. If the direction and the philosophy are clear, put your marketing hard-hat on and get cracking. In the era of the real-time stream, innovations are becoming increasingly important as they become the changes that meet the new demands.

Find the innovation bottlenecks in your organization. Remove them.