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Will Internet Kill The Video Star?

August 19, 2007 By

I’ve basically stopped watching TV for the last two years or so. Most of the TV time has been replaced by the Web. The Web has provided with more value than TV, both from as source of information and source of entertainment.

So is the Web supplanting television in the same way television replaced radio? In short, no. For the last few years, there has been a major convergence trend between all the multimedia channels. This convergence will continue and video will play a larger role on the Web.

New business models will be developed to monetize online video and videos will be used more frequently to attract visitors/fans or drive traffic.

Consider whether your company/brand/product/service can benefit from focusing more on video.

Filed Under: Musings Tagged With: , , , ,

The World Is Changing

January 14, 2007 By

As we enter 2007, an increasingly important trend to watch is that of personal technology. Fueled by the proliferation of Web 2.0, personal technology will be able to offer people connected to the Web to do more.

The main areas that will boast great growth are:

  • Communication Tools: More tools will become available that allow people to connect and communicate with each other. Communication will transcend the boundaries of time and space (location).
  • Publishing Tools: Blogging has been around for a long time but more scalable options will be offered to meet the desires of people. New platforms will be created that will act as hubs of publishing ecosystems.
  • Multimedia Tools: We’re moving beyond the distribution of text and images. Through podcasts and vodcasts, people will be enabled to share more through audio and video.
  • Administrative Tools: New applications will be developed where people can keep track of things like their personal finances, their bookmarks, their contacts (address book) and much more.
  • Knowledge / Discovery Tools: Obviously, search engines and Wikis already exist, but this area will move in two directions. The first is toward more aggregation. People will be able to find more information through one tool/source. RSS has been a first step but there’s room for more aggregators and mashups. The other direction is toward specialization. Specific tools will be available for people to learn/discover more about a certain niche.

Be prepared and think ahead of the Bass curve. Familiarize yourself with new concepts and know when/if you’re ready to apply them effectively.

Filed Under: Musings Tagged With: , , , , ,