About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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RECAP: The Community Engagement Framework
[NOTE: This post is a recap of this week's series on the Community Engagement Framework.]
The Community Engagement Framework will contain the definitions of what I mean when I talk and write about community engagement, social business, social media and social governance.
Social Media
Social media can be defined as an ecosystem that consists of three elements:
People People [...]
The Community Engagement Framework – Part 3: Social Governance
Leading up to today, I talked about social media and social business as part of the Community Engagement Framework. Today, I’ll add the final part of the framework: social governance.
Social governance refers to the formal and informal rules that are used to monitor and govern social media use. These fall into four categories:
Laws Local, national [...]
The Community Engagement Framework – Part 2: Social Business
Yesterday, I kicked off the Fundamentals series with an introduction to social media as part of the Community Engagement Framework. Today, in Part 2, I’ll continue with social business.
Social business can be seen as becoming involved with social media as an organization. It is a process of an organization building social capital by creating valuable [...]
