tactics
Killing The Now
Earlier this month, word came out of the Associated Press (AP) planning to introduce a “copy fee” for its content. What it meant was that people using five or more words of the AP’s content would have to pay for it. Copying content from the AP is what the AP considers to be “unauthorized use”. [...]
Consolidation Is The New Distribution
New social media tools seem to be launching every day. There are different tools that do different things. There are also different tools that do the same thing. It’s difficult to keep an overview of what’s new and what’s useful. The downside of spreading activities over multiple platforms is that you risk losing control of [...]
Natural
Some companies switch their strategic and operational focus. Consider Kimberley-Clark, which started out as a manufacturer of industrial paper, but switched its focus entirely toward consumer goods. Kimberley-Clark was able to make the transition not only because it was well-considered, but it was a good, natural move for its management. Opportunities will come and go, [...]
Protect The Future
Last month I had the opportunity to visit a presentation and Q&A session with Jeff Immelt. Jeff talked about numerous subjects such as the presidential elections, the economic downturn, corporate social responsibility, and—of course—life as the CEO of General Electric (GE). He also mentioned “protecting the future”. Every major business decision and business activity was [...]
Social Media Is The MMA Of Technology
I like Mixed Martial Arts (MMA). While some people see MMA bouts as glorified cock fights, I can appreciate the idea behind it. MMA is what it says it is: a blend of various martial arts. In the same way, social media can be seen as a blend of various diverse technologies, such as publishing [...]
The Evolution of Content
We’ve come a long way in how content is being presented. Whereas content used to be published by predominantly professionals, consumers are now able to publish content themselves. The form of content has also evolved from a more broadcasting-oriented form to a more dialogue-oriented form. Traditional media, such as TV stations and print publishers, are [...]
The Future Of Press Releases
I’ve recently been given a book which describes how to write a press release. I have to admit that—until now—I never paid much attention to press releases. Maybe ignorance was bliss, but I do feel grateful for realizing that most of them are basically full of crock. This is roughly the basic layout for a [...]
The Redundant Human
Advancement in information and industrial technology has resulted in many new solutions that make human involvement unnecessary. Take travel websites for example. Websites like Expedia, Orbitz and—my personal favorite—Kayak are able to search the web for you to find the best deal for your next vacation. Where does the good old travel agency come in? [...]
