About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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tactics
Killing The Now
Earlier this month, word came out of the Associated Press (AP) planning to introduce a “copy fee” for its content. What it meant was that people using five or more words of the AP’s content would have to pay for it. Copying content from the AP is what the AP considers to be “unauthorized use”. [...]
Consolidation Is The New Distribution
New social media tools seem to be launching every day. There are different tools that do different things. There are also different tools that do the same thing. It’s difficult to keep an overview of what’s new and what’s useful. The downside of spreading activities over multiple platforms is that you risk losing control of [...]
Natural
Some companies switch their strategic and operational focus. Consider Kimberley-Clark, which started out as a manufacturer of industrial paper, but switched its focus entirely toward consumer goods. Kimberley-Clark was able to make the transition not only because it was well-considered, but it was a good, natural move for its management.
Opportunities will come and go, but [...]
