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From SXSW: Monitoring Your Brand On TV With Livedash

March 31, 2010 By Leave a Comment

Analytics and measurement on the Web are all the rage and—from a traditional PR point of view—the number of square inches of print media coverage still matter as well. For television, this has always been a bit more complicated. You’d have to know and even then, you’ll need to acquire the tape. But what if you could monitor your brand’s mentions on TV in real-time?

While waiting in line for the Microsoft Techset party at SXSW, my buddy Jeff Mello and I met Patrick Riley and Matt Thomson from Livedash who built a great tool just for that.

What Does Livedash Do?

Livedash offers marketing analytics for televison by indexing US TV recordings to make them text-searchable. Just enter a term in the search box and it will return the mentions of the term on TV.

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From SXSW: Sharing Comments On Web Pages With Glass

March 23, 2010 By 3 Comments

While at SXSW, I received an invitation to join the private beta for Glass. Thanks to Derek Shanahan and wonderful folks from Glass for the introduction to the service and the free drinks, heh. I’ve taken it for a spin the last couple of days and wanted to share my initial thoughts in this post.

What Is Glass?

Glass is a Firefox plug-in that allows you to add and share comments about a Web page. It’s similar to Google’s Sidewiki. Using the Glass plug-in, you can add a slide in which you add comments about that page. You can then share these comments with your Glass contacts who can view your comments and reply to them.

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A Flashy Future For Mobile

March 18, 2010 By Leave a Comment

This post is inspired by a presentation by Adobe’s Anup Murarka at South by South West. He talked about the future of Adobe Flash for the mobile platform. I’ll cover some of the highlights from Anup’s presentation but will put the topic in a different perspective, namely that of the mobile network operators.

Currently, 98% of desktop computers support Flash, but not even a tenth of mobile phones has Flash support. This is expected to change dramatically over the next couple of years though.

Smartphones are getting better, not only in capabilities, but also in hardware quality. Similar to desktops, notebooks and netbooks, a growing number of smartphones will also boast multi-core processors and graphics processors that can serve up rich media.

Adobe’s new version of Flash—version 10.1—will be cross-platform. Windows, Linux, Mac OS, Symbian, BlackBerry, Android, you name it—all will be supported by Flash 10.1.

Adobe expects to get around 10% of mobile penetration for Flash this year, but expect to grow that number to over 50% by the end of 2012.

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South by South… Wet #sxsw

March 16, 2010 By Leave a Comment

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Rain in Austin, TX.

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