You are here: Home / Archives for social media

Social Business: Analysis – Part 2B: Reasons To Participate In Social Business: Reach & Community

May 11, 2010 By Leave a Comment

The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:

  • Reasons to participate in social business
  • Internal considerations
  • Debunking myths
  • Social business in B2B environments

I’ve divided the reasons to participate in social business into three categories:

  1. Marketing
  2. Reach & Community
  3. Internal reasons & Reasons to avoid social business

Today, we’ll look at prevalent reasons to participate in social business related to reach and community.

[Read more...]

Filed Under: Fundamentals Tagged With: , , ,

Social Business: Analysis – Part 2A: Reasons To Participate In Social Business: Marketing

May 4, 2010 By Leave a Comment

The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:

  • Reasons to participate in social business
  • Internal considerations
  • Debunking myths
  • Social business in B2B environments

I’ve divided the reasons to participate in social business into three categories:

  1. Marketing
  2. Reach & Community
  3. Internal reasons & Reasons to avoid social business

Today, we’ll look at prevalent marketing-related reasons to participate in social business.

[Read more...]

Filed Under: Fundamentals Tagged With: , , , ,

Social Business: Analysis – Part 1: Base-Lining

April 28, 2010 By 1 Comment

As announced last week, the Fundamentals series will start to get serious about getting into social business. The first phase of entering social business is the Analysis phase where we look at current position, assessing value and effectiveness as well as caveats and pitfalls.

In this post, we’ll look at base-lining, which is the idea of getting a basic feel of where you and your organization stand in the social media sphere. Base-lining consists of a series of assessments on:

  • People;
  • Presence;
  • Reputation;
  • Competition; and
  • Company

Let’s walk through each one step-by-step with actions to get you started.

[Read more...]

Filed Under: Fundamentals Tagged With: , , , , ,

Getting Into Social Business

April 20, 2010 By Leave a Comment

The Fundamentals series resumes with an outline for getting into social business. Over the course of the next few weeks, I will highlight the key points of consideration for social business.

Specifically, these are the areas I’ll focus on:

  • Analysis What should you find out before getting into social business? We’ll look at current position, assessing value and effectiveness as well as caveats and pitfalls.
  • Goals and Objectives What are you going to set out to achieve? We’ll look at priorities and how to formulate goals and objectives around them.
  • Strategy What’s the plan? We’ll look at how to define a strategy around the outcomes of the analysis and goal-setting phases, and also at what comes to play when integrating social with other existing activities.
  • Organization How do you roll out social business? We’ll cover aspects such as getting employee/management buy-in, creating a social business team and a social media policy.

It’s going to be a busy period and I hope you’ll be here to ride along.

Filed Under: Fundamentals Tagged With: , ,

The Impact Of Social Media On Corporate Technology

March 4, 2010 By Leave a Comment

The Fundamentals series continues this week with a look at how social media has impacted corporate IT. In this post, I’ll discuss:

  • How social media technologies are different from traditional corporate IT technologies;
  • How employees are also bringing social media into the enterprise; and
  • What the complications are of bringing Web tools into the enterprise

Social media is represented by a wide range of technologies, such as blogs, social networks, and wikis. Contrary to the behemoth systems that most large companies have implemented over the last decade, such as ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems, social media technologies are more compact, more nimble and less costly to implement.

However, the internal use of social tools—commonly dubbed as enterprise 2.0—aren’t necessarily there to replace the current systems. Instead, they can extend and enrich existing systems.

[Read more...]

Filed Under: Fundamentals Tagged With: , , , ,