You are here: Home / Archives for social media

Social Business: Analysis – Part 4B: Communication and Engaged Related Myths

June 15, 2010 By 1 Comment

The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:

  • Reasons to participate in social business (covered in parts A, B and C)
  • Internal considerations (covered in parts A and B)
  • Debunking myths
  • Social business in B2B environments

I’ve divided social media myths into three categories:

  1. Adoption and Diffusion related myths
  2. Engagement-related myths
  3. Business-related myths

Today, we’ll look at social media myths related to communication and engagement.

[Read more...]

Filed Under: Fundamentals Tagged With: , , , , ,

Social Business: Analysis – Part 4A: Adoption And Diffusion Related Myths

June 8, 2010 By Leave a Comment

The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:

  • Reasons to participate in social business (covered in parts A, B and C)
  • Internal considerations (covered in parts A and B)
  • Debunking myths
  • Social business in B2B environments

I’ve divided social media myths into three categories:

  1. Adoption and Diffusion related myths
  2. Engagement-related myths
  3. Business-related myths

Today, we’ll look at social media myths related to adoption and diffusion.

[Read more...]

Filed Under: Fundamentals Tagged With: , , , , ,

Social Business: Analysis – Part 3B: Company Readiness

June 2, 2010 By 1 Comment

The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:

  • Reasons to participate in social business (covered in parts A, B and C)
  • Internal considerations
  • Debunking myths
  • Social business in B2B environments

I’ve divided the reasons to participate in social business into two categories:

  1. As-Is and To-Be
  2. Company Readiness

Today, we’ll look at a company’s readiness for getting into social business.

[Read more...]

Filed Under: Fundamentals Tagged With: , , ,

Social Business: Analysis – Part 3A: As-Is And To-Be Considerations

May 25, 2010 By Leave a Comment

The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:

  • Reasons to participate in social business (covered in parts A, B and C)
  • Internal considerations
  • Debunking myths
  • Social business in B2B environments

I’ve divided the reasons to participate in social business into two categories:

  1. As-Is and To-Be
  2. Company Readiness

Today, we’ll look at a company’s As-Is and To-Be considerations for getting into social business.

[Read more...]

Filed Under: Fundamentals Tagged With: , , , , ,

Social Business: Analysis – Part 2C: Reasons To Participate In Social Business: Internal Reasons And Avoiding Social Business

May 18, 2010 By Leave a Comment

The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:

  • Reasons to participate in social business
  • Internal considerations
  • Debunking myths
  • Social business in B2B environments

I’ve divided the reasons to participate in social business into three categories:

  1. Marketing
  2. Reach & Community
  3. Internal reasons & Reasons to avoid social business

Today, we’ll look at prevalent marketing-related reasons to participate in social business.

[Read more...]

Filed Under: Fundamentals Tagged With: , , , ,