About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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social media
The Impact Of Social Media On Corporate Technology
The Fundamentals series continues this week with a look at how social media has impacted corporate IT. In this post, I’ll discuss:
How social media technologies are different from traditional corporate IT technologies;
How employees are also bringing social media into the [...]
Google Buzz: Two Weeks In
What Is It?
Buzz is Google’s status update and messaging service that is built into Gmail. It focuses on staying in touch with the people you email with frequently. As a result, you won’t have to rebuild your social network. Instead, you rely on your existing address book.
In addition, it has no limit on message length, [...]
The Online Marketing Framework
Online marketing can take place in many forms. Banner advertising, search engine marketing and content marketing are a few examples. Every marketing activity works differently and serves a different purpose.
The Online Marketing Framework is my attempt at providing an overview of what the main disciplines are, how they relate to each other, which types of [...]
