About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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social business
The Impact Of Social Media On Corporate Technology
The Fundamentals series continues this week with a look at how social media has impacted corporate IT. In this post, I’ll discuss:
How social media technologies are different from traditional corporate IT technologies;
How employees are also bringing social media into the [...]
Google Buzz: Two Weeks In
What Is It?
Buzz is Google’s status update and messaging service that is built into Gmail. It focuses on staying in touch with the people you email with frequently. As a result, you won’t have to rebuild your social network. Instead, you rely on your existing address book.
In addition, it has no limit on message length, [...]
Social Media’s Impact On Marketing – Part 2: Re-Focusing Marketing Activities
Yesterday, I talked about social media causing marketing to shift from messages to experiences. Today, I’ll take a closer look at how two very typical marketing activities—PR and advertising—have fared with the advent of the social web and how such developments underline the need to re-focus marketing activities.
Public Relations
PR is exactly what it stands for: [...]
