Kenneth Lim | Out of Officer
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Social Business: Analysis – Part 2A: Reasons To Participate In Social Business: Marketing

Social Business: Analysis – Part 2A: Reasons To Participate In Social Business: Marketing

By Kenneth Lim on May 4, 2010

The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects: Reasons to participate in social business Internal considerations Debunking myths Social business in B2B environments I’ve divided the reasons to participate in social business into three categories: Marketing Reach [...]

Posted in Fundamentals | Tagged branding, marketing, seo, social business, social media

The Online Marketing Framework

The Online Marketing Framework

By Kenneth Lim on February 18, 2010

Online marketing can take place in many forms. Banner advertising, search engine marketing and content marketing are a few examples. Every marketing activity works differently and serves a different purpose. The Online Marketing Framework is my attempt at providing an overview of what the main disciplines are, how they relate to each other, which types [...]

Posted in Best Of, Fundamentals | Tagged advertising, branding, content marketing, email marketing, inbound marketing, marketing, outbound marketing, sea, search engine advertising, search engine marketing, sem, seo, social media

The Difference Is Linkability

The Difference Is Linkability

By Kenneth Lim on September 29, 2009

Earlier this year, I experimented with a series of articles for SEO (search engine optimization) purposes on certain keywords, including my own name. I have to say that this experiment was wildly successful with highlights being: Ranking higher than a feature with a similar title on the New York Times website Increasing traffic up to [...]

Posted in Reviews | Tagged content, copywriting, Search Engines, seo

Summer Of Search – Part 2: 5 Quick Tips To Help Your SEO

By Kenneth Lim on August 17, 2008

In part 1, I posted about the main difference between white hat SEO and black hat SEO. I also mentioned that simple white hat SEO tactics are capable of producing profound results. Here in part 2, I’d like to elaborate on that by providing some simple (white hat) pointers to help you improve your search [...]

Posted in Fundamentals | Tagged content, marketing, Search Engines, seo, web design, websites

Summer Of Search – Part 1: Introduction To SEO

By Kenneth Lim on July 20, 2008

Search is one the primary activities of Internet users. Being found on the Web has become a key driver in both brand awareness and sales. The results of search engine optimization (SEO) are profound and even minor tweaks can catapult your web page to a very good search ranking. Using some minor SEO tricks I’ve [...]

Posted in Fundamentals | Tagged marketing, Search Engines, seo, web design, websites

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