seo
Social Business: Analysis – Part 2A: Reasons To Participate In Social Business: Marketing
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects: Reasons to participate in social business Internal considerations Debunking myths Social business in B2B environments I’ve divided the reasons to participate in social business into three categories: Marketing Reach [...]
The Online Marketing Framework
Online marketing can take place in many forms. Banner advertising, search engine marketing and content marketing are a few examples. Every marketing activity works differently and serves a different purpose. The Online Marketing Framework is my attempt at providing an overview of what the main disciplines are, how they relate to each other, which types [...]
The Difference Is Linkability
Earlier this year, I experimented with a series of articles for SEO (search engine optimization) purposes on certain keywords, including my own name. I have to say that this experiment was wildly successful with highlights being: Ranking higher than a feature with a similar title on the New York Times website Increasing traffic up to [...]
Summer Of Search – Part 2: 5 Quick Tips To Help Your SEO
In part 1, I posted about the main difference between white hat SEO and black hat SEO. I also mentioned that simple white hat SEO tactics are capable of producing profound results. Here in part 2, I’d like to elaborate on that by providing some simple (white hat) pointers to help you improve your search [...]
Summer Of Search – Part 1: Introduction To SEO
Search is one the primary activities of Internet users. Being found on the Web has become a key driver in both brand awareness and sales. The results of search engine optimization (SEO) are profound and even minor tweaks can catapult your web page to a very good search ranking. Using some minor SEO tricks I’ve [...]
