Kenneth Lim | Out of Officer
Next Generation Marketing
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Search Engines

The Difference Is Linkability

The Difference Is Linkability

By Kenneth Lim on September 29, 2009

Earlier this year, I experimented with a series of articles for SEO (search engine optimization) purposes on certain keywords, including my own name. I have to say that this experiment was wildly successful with highlights being: Ranking higher than a feature with a similar title on the New York Times website Increasing traffic up to [...]

Posted in Reviews | Tagged content, copywriting, Search Engines, seo

Real-Time Search

By Kenneth Lim on June 11, 2009

The real-time stream is consistently bringing new content onto the Web every second, like news updates, status updates, photo and video uploads et cetera. In an effort to keep up, search engines also need to step up their game and provide real-time search solutions. Google is planning in that direction by actively monitoring services like [...]

Posted in Musings | Tagged evaluation, real-time search, Search Engines, tools

Alternative Search Engines

By Kenneth Lim on April 9, 2009

When you ask people to name a search engine, Google is unquestionably top-of-mind. In fact, it’s even become a verb for most people. There are, however, many alternative search engines that are able to provide better search results in specific niches. Here’s a run-down of a few: Knowledge/Information Search Engines: Answers Yahoo Answers Video Search [...]

Posted in Reviews | Tagged Search Engines

Summer Of Search – Part 2: 5 Quick Tips To Help Your SEO

By Kenneth Lim on August 17, 2008

In part 1, I posted about the main difference between white hat SEO and black hat SEO. I also mentioned that simple white hat SEO tactics are capable of producing profound results. Here in part 2, I’d like to elaborate on that by providing some simple (white hat) pointers to help you improve your search [...]

Posted in Fundamentals | Tagged content, marketing, Search Engines, seo, web design, websites

Summer Of Search – Part 1: Introduction To SEO

By Kenneth Lim on July 20, 2008

Search is one the primary activities of Internet users. Being found on the Web has become a key driver in both brand awareness and sales. The results of search engine optimization (SEO) are profound and even minor tweaks can catapult your web page to a very good search ranking. Using some minor SEO tricks I’ve [...]

Posted in Fundamentals | Tagged marketing, Search Engines, seo, web design, websites

The World Is Changing

By Kenneth Lim on January 14, 2007

As we enter 2007, an increasingly important trend to watch is that of personal technology. Fueled by the proliferation of Web 2.0, personal technology will be able to offer people connected to the Web to do more. The main areas that will boast great growth are: Communication Tools: More tools will become available that allow [...]

Posted in Musings | Tagged communication, knowledge, multimedia, publishing, Search Engines, web 2.0

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