policy
RECAP: The Community Engagement Framework
[NOTE: This post is a recap of this week's series on the Community Engagement Framework.] The Community Engagement Framework will contain the definitions of what I mean when I talk and write about community engagement, social business, social media and social governance. Social Media Social media can be defined as an ecosystem that consists of [...]
The Community Engagement Framework – Part 3: Social Governance
Leading up to today, I talked about social media and social business as part of the Community Engagement Framework. Today, I’ll add the final part of the framework: social governance. Social governance refers to the formal and informal rules that are used to monitor and govern social media use. These fall into four categories: Laws [...]
Dialing The Social Media Police
Engaging in social media is a risky activity. You never know what to expect from your audience. They can rave about you, but they can just as well cause you the big problems that seriously affect your image. The risk can never be eliminated and the consequences have to be expected, but there are two [...]
Opaque Transparency
Online customer reviews are one of the developments that have raised the popularity of social media. Many retailers offer customers the option to write and read reviews about the products they sell. Customer reviews form a great complement to professional reviews. Whereas professional reviews can tell us how good a product is to use, customer [...]
