About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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The Double-Edged Sword That Is Social Media
There’s been a lot of talk about social media being something companies must engage in. The dramatic increase in people who label themselves as social media experts/gurus has been ridiculous. Often times, they are also the ones clamoring that social media is the ultimate solution for companies to market themselves. Except, it isn’t.
Social media has [...]
A Little More Conversation And A Little More Action Please
It’s good to listen to consumers and it’s good to talk to consumers, both online and offline. But as they, talk is cheap. The conversation factor can have a positive effect on your brand image, but it doesn’t always drive the bottom line (and consequently shareholder value). If you don’t know why you’re entering the [...]
Good To Great To Gone: Circuit City
For those who have read Jim Collins’ book “Good to Great” (Amazon link), you’ll remember that Circuit City was used as one of the select examples of “good to great” companies. If you haven’t read the book, I can definitely recommend it.
Circuit City basically dominated the stock market—beating average performance by 22 times at [...]
