To me, it looks an awful lot like the crackdown procedures of the MPAA and the RIAA on the movie and music piracy scene. It does signal the perilous situation in which these organizations and their business models are. They are looking to make money from a changed world in a way that only worked in the old world. They’re trying to change the world instead of changing their business model.

Copying of content, piracy of audio and video, and music services on the web are not bad. It’s even a form of flattery. Apparently, it’s worth using and consuming. Attacking these practices and services is essentially also attacking the one they should be aiming for, consumption. They’re running their business into the ground while under the impression that they’re saving it.

Protecting the future by killing the now doesn’t work.