Kenneth Lim | Out of Officer
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Quid Pro Quo

By Kenneth Lim on July 9, 2009

This post is part rant, part case study. Lately, I’ve been extremely annoyed by two campaigns on Twitter. The first campaign was by Squarespace. They asked people to use the hash tag #squarespace in their tweets. People could do this randomly and were encouraged to do it as often as possible. Squarespace would select a [...]

Posted in Musings | Tagged authenticity, case study, community engagement, execution, marketing, moonfruit, social business, social media, squarespace, twitter

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