About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
Connect With Me
Endorsements
marketing
Taking Location-Based Services To A Micro-Level
Last Wednesday, I visited a Geomarketing congress organized by my alma mater and Geodan. In this post, I’ll discuss how geomarketing on both a macro-level and a micro-level gives you more pieces to the customer puzzle.
Geomarketing focuses on the relationship between spatial awareness and marketing. Here are some of the real-life cases that were presented:
Understanding [...]
Google Buzz: Two Weeks In
What Is It?
Buzz is Google’s status update and messaging service that is built into Gmail. It focuses on staying in touch with the people you email with frequently. As a result, you won’t have to rebuild your social network. Instead, you rely on your existing address book.
In addition, it has no limit on message length, [...]
The Online Marketing Framework
Online marketing can take place in many forms. Banner advertising, search engine marketing and content marketing are a few examples. Every marketing activity works differently and serves a different purpose.
The Online Marketing Framework is my attempt at providing an overview of what the main disciplines are, how they relate to each other, which types of [...]
