Kenneth Lim | Out of Officer » innovation http://www.kennethlim.net Next Generation Marketing Sat, 04 Sep 2010 14:00:59 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Killing The Now http://www.kennethlim.net/killing-the-now/ http://www.kennethlim.net/killing-the-now/#comments Thu, 13 Aug 2009 20:29:56 +0000 Kenneth Lim http://www.kennethlim.net/?p=161 Earlier this month, word came out of the Associated Press (AP) planning to introduce a “copy fee” for its content. What it meant was that people using five or more words of the AP’s content would have to pay for it. Copying content from the AP is what the AP considers to be “unauthorized use”. Does this behavior ring any bells?

To me, it looks an awful lot like the crackdown procedures of the MPAA and the RIAA on the movie and music piracy scene. It does signal the perilous situation in which these organizations and their business models are. They are looking to make money from a changed world in a way that only worked in the old world. They’re trying to change the world instead of changing their business model.

Copying of content, piracy of audio and video, and music services on the web are not bad. It’s even a form of flattery. Apparently, it’s worth using and consuming. Attacking these practices and services is essentially also attacking the one they should be aiming for, consumption. They’re running their business into the ground while under the impression that they’re saving it.

Protecting the future by killing the now doesn’t work.

]]> http://www.kennethlim.net/killing-the-now/feed/ 0 The Bottleneck Of Innovation http://www.kennethlim.net/the-bottleneck-of-innovation/ http://www.kennethlim.net/the-bottleneck-of-innovation/#comments Thu, 12 Feb 2009 11:19:43 +0000 Kenneth Lim http://www.kennethlim.net/?p=129 Innovations happen all the time and can be as incremental as putting a new type of bottle cap onto a bottle. It’s when innovations don’t happen within your organization that you should start to worry. Strategies don’t change from one day to another—or at least they shouldn’t. If the direction and the philosophy are clear, put your marketing hard-hat on and get cracking. In the era of the real-time stream, innovations are becoming increasingly important as they become the changes that meet the new demands.

Find the innovation bottlenecks in your organization. Remove them.

]]> http://www.kennethlim.net/the-bottleneck-of-innovation/feed/ 0 Great Minds Don’t Think Alike http://www.kennethlim.net/great-minds-don%e2%80%99t-think-alike/ http://www.kennethlim.net/great-minds-don%e2%80%99t-think-alike/#comments Sun, 18 May 2008 18:33:01 +0000 Kenneth Lim http://www.kennethlim.net/?p=82 Another oft coined term that I disagree with is the term “great minds think alike”. If all great minds though alike, then there wouldn’t be any innovation at all. Truth is that great minds don’t think alike at all.

New ideas spawn from the fact that people think different and have the ability to think differently. It takes another step though to propel innovations. The best innovations didn’t just come from those who dared to think differently from equally great or greater peers. They came from those who also dared to take action and bring their ideas to life.

Don’t be afraid to think different. Act on your ideas.

]]> http://www.kennethlim.net/great-minds-don%e2%80%99t-think-alike/feed/ 0 25 Things Your Future Colleagues Won’t Know About http://www.kennethlim.net/25-things-your-future-colleagues-won%e2%80%99t-know-about/ http://www.kennethlim.net/25-things-your-future-colleagues-won%e2%80%99t-know-about/#comments Sun, 16 Dec 2007 18:58:21 +0000 Kenneth Lim http://www.kennethlim.net/?p=67 As we approach the end of the year, I thought I’d make a post about the incredible technological progress we’ve made. Here’s my overview of things that will draw blank stares from your future colleagues.

Media:

  1. Vinyl records / VHS tapes / Cassette tapes / CDs / LaserDisc / MiniDisc and their playback equipment
  2. 3.5” and 5.25” Floppy disks
  3. Film rolls
  4. Standard definition
  5. Encyclopedias and atlases
  6. Phone books
  7. Newspapers and magazines

Hardware:

  1. CRT monitors
  2. Dot-Matrix printers
  3. Typewriters
  4. Answering machines
  5. Rotary-dial telephones

Software:

  1. DOS
  2. Command line interface
  3. WordPerfect
  4. Lotus

Connectivity:

  1. Handwritten postal mail
  2. Payphones
  3. Fax machines
  4. Modems
  5. Pagers
  6. Walkie Talkies

Web:

  1. Portals / Search engines like Altavista and Lycos
  2. Chat programs like IRC and ICQ

And the most frightening thing that will be forgotten is “privacy”.

]]> http://www.kennethlim.net/25-things-your-future-colleagues-won%e2%80%99t-know-about/feed/ 0 Don’t Think Outside The Box http://www.kennethlim.net/don%e2%80%99t-think-outside-the-box/ http://www.kennethlim.net/don%e2%80%99t-think-outside-the-box/#comments Sun, 14 Oct 2007 13:38:32 +0000 Kenneth Lim http://www.kennethlim.net/?p=63 I hate the term “think outside the box”. I cringe when people use the term and throw up in my mouth when people use the term to describe themselves.

Maybe I don’t understand it, but what exactly is “the box”? The problem with the phrase is that it has a different meaning for everyone because the reference for “the box” is different for everyone. Sure, there could be unwritten parameters that would describe what is conventional and what would be “outside the box” within a certain context, but even these can be arbitrary. Instead of determining whether something is inside or outside, adjust the parameters by which you judge.

Don’t think outside the box. Make your box bigger.

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