About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
Connect With Me
Endorsements
innovation
Killing The Now
Earlier this month, word came out of the Associated Press (AP) planning to introduce a “copy fee” for its content. What it meant was that people using five or more words of the AP’s content would have to pay for it. Copying content from the AP is what the AP considers to be “unauthorized use”. [...]
The Bottleneck Of Innovation
Innovations happen all the time and can be as incremental as putting a new type of bottle cap onto a bottle. It’s when innovations don’t happen within your organization that you should start to worry. Strategies don’t change from one day to another—or at least they shouldn’t. If the direction and the philosophy are clear, [...]
Great Minds Don’t Think Alike
Another oft coined term that I disagree with is the term “great minds think alike”. If all great minds though alike, then there wouldn’t be any innovation at all. Truth is that great minds don’t think alike at all.
New ideas spawn from the fact that people think different and have the ability to think differently. [...]
