If there’s one thing that Facebook has many people mesmerized about, it’s their user count. Between December 2004 and January 2011, Facebook grew from one million users to 600 million users. If you’d like to continue to be mesmerized as if you’re staring at a unicorn, today’s count is over 656 million.
I don’t question the count, I question the messaging. It’s always been made to sound as if those 600-whatever million people are unique users. They’re absolutely not all unique and I’ll explain why.
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As Facebook continues to grow, there’s an increasing number of brands advertising on Facebook. The number of
