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Why Facebook’s User Numbers Are Inflated

April 19, 2011 By 4 Comments

If there’s one thing that Facebook has many people mesmerized about, it’s their user count. Between December 2004 and January 2011, Facebook grew from one million users to 600 million users. If you’d like to continue to be mesmerized as if you’re staring at a unicorn, today’s count is over 656 million.

I don’t question the count, I question the messaging. It’s always been made to sound as if those 600-whatever million people are unique users. They’re absolutely not all unique and I’ll explain why.

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Making Sense Of Facebook Advertising

April 12, 2011 By Leave a Comment

As Facebook continues to grow, there’s an increasing number of brands advertising on Facebook. The number of Facebook advertisers in 2010 quadrupled compared to 2009, advertising revenue doubled in 2010, ad prices were raised by 40% this year, and Facebook is expected to serve over 80 billion ads per month. The key question is obviously: should you advertise on Facebook?

Let’s take a closer look at Facebook advertisements, how well they perform, what you should be doing and what you definitely shouldn’t be doing.

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Peugeot didn’t just cock up during the race, they cocked up their advertising as well…

June 14, 2010 By Leave a Comment

24h_of_the_mans

Peugeot had a disappointing 24 Hours of Le Mans last weekend with all four cars retiring due to engine problems.

Their Facebook ad wasn’t much better either… “The Mans”? Seriously? The marketer that put that ad on auto-translate should be shot.

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Your Private Parts Are Also My Private Parts

February 2, 2010 By 5 Comments

A few weeks back, Facebook founder Mark Zuckerberg claimed that “sharing is the [new] social norm” these days following changes to Facebook’s privacy settings. This is partly true and—as I alluded to in The Social Impact Of Social Media—social media has allowed people to be more open and connect with the people and topics that matter to them.

However, whatever matters to person A might not matter to person B. Sharing information doesn’t imply sharing relevance. Privacy is a matter of context, something that is judged on a semantic scale. Facebook doesn’t control the social norm. We do.

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