About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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Quid Pro Quo
This post is part rant, part case study. Lately, I’ve been extremely annoyed by two campaigns on Twitter.
The first campaign was by Squarespace. They asked people to use the hash tag #squarespace in their tweets. People could do this randomly and were encouraged to do it as often as possible. Squarespace would select a lucky [...]
Dialing The Social Media Police
Engaging in social media is a risky activity. You never know what to expect from your audience. They can rave about you, but they can just as well cause you the big problems that seriously affect your image. The risk can never be eliminated and the consequences have to be expected, but there are two [...]
Consolidation Is The New Distribution
New social media tools seem to be launching every day. There are different tools that do different things. There are also different tools that do the same thing. It’s difficult to keep an overview of what’s new and what’s useful. The downside of spreading activities over multiple platforms is that you risk losing control of [...]
