evaluation
Cross-Analyzing Customer Sentiment And Customer Segments
Earlier this month, we talked about sentiment analysis. In this post, I’ll dive into the topic of adding meaning to the numbers. Having a nice number of total positive mentions doesn’t have to be representative of how each customer segment feels about your organization, brand, or products/services. Adding Up The Numbers As discussed earlier this [...]
Catalysts Of Content Distribution And Their Effect On Sentiment Analysis
The content on the social web is a rich source of information for people and organizations. This content can also contain a certain sentiment related to you, your brand or your products/services. In this post, I’ll be discussing the distribution of content—based on influence, virality and discussion—and the monitoring and analysis of positive or negative [...]
Keep Your Enemies Closer
Particularly in new media, marketing tactics aren’t always as proven and as successful. There is often a big difference in the tonality, the form and the audience of the content. Readers of a car blog aren’t necessarily the same type of people that read a car magazine, for example. It’s always important to consider the [...]
Real-Time Search
The real-time stream is consistently bringing new content onto the Web every second, like news updates, status updates, photo and video uploads et cetera. In an effort to keep up, search engines also need to step up their game and provide real-time search solutions. Google is planning in that direction by actively monitoring services like [...]
Hello, Is There Anybody Out There?
When you’re broadcasting messages to people, do they listen? Do they respond to your ads, do they click on your links, do read your newsletters, et cetera? If the results are underwhelming, try some of these approaches: Content: Rewrite the content to be more about them than about you. While messages should cover what you’re [...]
The Fly On The Wall
In reference to last month’s post about apathy, I’d like to extend some more thoughts about consumer feedback. While negative comments might be actionable, they’re only actionable if you listen. Have you set up listening tools, such as Google Alerts, or are your agencies/partners listening to the feedback that is given in your consumer community? [...]
Apathy Is Your Worst Enemy
When you’re selling a product or a service, people will talk about you. They’ll say good things, which you like. And they’ll say bad things, which you might not like, but is it really that bad? Suppose that people don’t say anything at all. Isn’t that the worst thing that can happen? Negative comments are [...]
You Get What You Pay For
When selecting a product or a service, price tends to play an important role. Except price sometimes plays an important role for largely the wrong reasons. Price is equated with cost and not with value. Lower prices mean lower costs, but (long-term) benefits, such as value (in quality and/or speed) and a good relationship, might [...]
