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RECAP: The Community Engagement Framework

RECAP: The Community Engagement Framework

By Kenneth Lim on January 18, 2010

[NOTE: This post is a recap of this week's series on the Community Engagement Framework.] The Community Engagement Framework will contain the definitions of what I mean when I talk and write about community engagement, social business, social media and social governance. Social Media Social media can be defined as an ecosystem that consists of [...]

Posted in Best Of, Fundamentals | Tagged business, community engagement, ethics, marketing, policy, social business, social governance, technology | 4 Responses

The Community Engagement Framework – Part 3: Social Governance

The Community Engagement Framework – Part 3: Social Governance

By Kenneth Lim on January 14, 2010

Leading up to today, I talked about social media and social business as part of the Community Engagement Framework. Today, I’ll add the final part of the framework: social governance. Social governance refers to the formal and informal rules that are used to monitor and govern social media use. These fall into four categories: Laws [...]

Posted in Fundamentals | Tagged business, community engagement, ethics, marketing, policy, social business, social governance, technology | 3 Responses

Killing The Now

By Kenneth Lim on August 13, 2009

Earlier this month, word came out of the Associated Press (AP) planning to introduce a “copy fee” for its content. What it meant was that people using five or more words of the AP’s content would have to pay for it. Copying content from the AP is what the AP considers to be “unauthorized use”. [...]

Posted in Musings | Tagged analysis, ap, associated press, ethics, innovation, marketing, media, mpaa, music, riaa, Strategy, tactics

Opaque Transparency

By Kenneth Lim on March 31, 2009

Online customer reviews are one of the developments that have raised the popularity of social media. Many retailers offer customers the option to write and read reviews about the products they sell. Customer reviews form a great complement to professional reviews. Whereas professional reviews can tell us how good a product is to use, customer [...]

Posted in Musings | Tagged authenticity, community engagement, credibility, empowerment, ethics, execution, marketing, policy, social business, social media, transparency

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