You are here: Home / Archives for enterprise 2.0

Social Business: Analysis – Part 1: Base-Lining

April 28, 2010 By 1 Comment

As announced last week, the Fundamentals series will start to get serious about getting into social business. The first phase of entering social business is the Analysis phase where we look at current position, assessing value and effectiveness as well as caveats and pitfalls.

In this post, we’ll look at base-lining, which is the idea of getting a basic feel of where you and your organization stand in the social media sphere. Base-lining consists of a series of assessments on:

  • People;
  • Presence;
  • Reputation;
  • Competition; and
  • Company

Let’s walk through each one step-by-step with actions to get you started.

[Read more...]

Filed Under: Fundamentals Tagged With: , , , , ,

From SXSW: Sharing Comments On Web Pages With Glass

March 23, 2010 By 3 Comments

While at SXSW, I received an invitation to join the private beta for Glass. Thanks to Derek Shanahan and wonderful folks from Glass for the introduction to the service and the free drinks, heh. I’ve taken it for a spin the last couple of days and wanted to share my initial thoughts in this post.

What Is Glass?

Glass is a Firefox plug-in that allows you to add and share comments about a Web page. It’s similar to Google’s Sidewiki. Using the Glass plug-in, you can add a slide in which you add comments about that page. You can then share these comments with your Glass contacts who can view your comments and reply to them.

[Read more...]

Filed Under: Events Tagged With: , , ,

The Impact Of Social Media On Corporate Technology

March 4, 2010 By Leave a Comment

The Fundamentals series continues this week with a look at how social media has impacted corporate IT. In this post, I’ll discuss:

  • How social media technologies are different from traditional corporate IT technologies;
  • How employees are also bringing social media into the enterprise; and
  • What the complications are of bringing Web tools into the enterprise

Social media is represented by a wide range of technologies, such as blogs, social networks, and wikis. Contrary to the behemoth systems that most large companies have implemented over the last decade, such as ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems, social media technologies are more compact, more nimble and less costly to implement.

However, the internal use of social tools—commonly dubbed as enterprise 2.0—aren’t necessarily there to replace the current systems. Instead, they can extend and enrich existing systems.

[Read more...]

Filed Under: Fundamentals Tagged With: , , , ,

Google Buzz: Two Weeks In

February 25, 2010 By Leave a Comment

What Is It?

Buzz is Google’s status update and messaging service that is built into Gmail. It focuses on staying in touch with the people you email with frequently. As a result, you won’t have to rebuild your social network. Instead, you rely on your existing address book.

In addition, it has no limit on message length, allows threaded discussions, and supports rich media. By commenting on the statuses of others, people also subscribe to those threads via email.

Of course, such a service isn’t something new. However, Google has been able to launch Buzz with great success overnight because of the large installed base it had with Gmail. The numbers are quite staggering as well. Google said there were nine million messages in the first 56 hours and 200 mobile check-ins per minute, and this was even before most people had access to Buzz!

With Buzz, Google has combined both data (contacts) and behavior (social sharing).

[Read more...]

Filed Under: Reviews Tagged With: , , , , , ,