empowerment
Consolidation Is The New Distribution
New social media tools seem to be launching every day. There are different tools that do different things. There are also different tools that do the same thing. It’s difficult to keep an overview of what’s new and what’s useful. The downside of spreading activities over multiple platforms is that you risk losing control of [...]
Opaque Transparency
Online customer reviews are one of the developments that have raised the popularity of social media. Many retailers offer customers the option to write and read reviews about the products they sell. Customer reviews form a great complement to professional reviews. Whereas professional reviews can tell us how good a product is to use, customer [...]
You Get What You Pay For
When selecting a product or a service, price tends to play an important role. Except price sometimes plays an important role for largely the wrong reasons. Price is equated with cost and not with value. Lower prices mean lower costs, but (long-term) benefits, such as value (in quality and/or speed) and a good relationship, might [...]
Breaking Down Barriers
In life, you will encounter barriers of communication. Often, it’s easier to just walk away from the barrier and look for a different solution. But is that what you want? You walked into that barrier because somewhere behind it, there’s something of value. Often, you’d rather walk around the barrier or climb over it. More [...]
Mediocrity
I don’t like compromises. Compromise is the opposite of synergy. It’s based on making a choice between multiple elements because they couldn’t work together. Compromises are often introduced to make multiple parties happy. But guess what? Synergy can achieve the same thing. Synergy drives a solution closer to optimal while compromise drives it further away [...]
