When selecting a product or a service, price tends to play an important role. Except price sometimes plays an important role for largely the wrong reasons. Price is equated with cost and not with value. Lower prices mean lower costs, but (long-term) benefits, such as value (in quality and/or speed) and a good relationship, might be overseen.

I came across an interesting case recently where a client more or less demanded a service agency to invoice less—despite delivering all the services as described. Not only is this morally unfair, it’s disrespectful.

You get what you pay for. You pay for what you get. Don’t destroy a potentially solid long-term relationship by making the wrong one-time decision. Go for the best that your organization can get, the price will justify itself.

As David Schwartz alluded to in his book “The Magic of Thinking Big” (Amazon link): Go first class, you can’t afford not to.