Earlier this year, I experimented with a series of articles for SEO (search engine optimization) purposes on certain keywords, including my own name. I have to say that this experiment was wildly successful with highlights being:

• Ranking higher than a feature with a similar title on the New York Times website
• Increasing traffic up to 30-fold with a 30 day run-up

The key part of this experiment was to create content that will receive a decent number of inbound links (other sites linking to my website/article) which leads to better search engine rankings.

I’ve buried the experiment now, but I’ll share some of my findings with you here.

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