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A Little More Conversation And A Little More Action Please

By Kenneth Lim on April 28, 2009

It’s good to listen to consumers and it’s good to talk to consumers, both online and offline. But as they, talk is cheap. The conversation factor can have a positive effect on your brand image, but it doesn’t always drive the bottom line (and consequently shareholder value). If you don’t know why you’re entering the [...]

Posted in Musings | Tagged community engagement, conversion, execution, goals, marketing, objectives, social business, social media

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