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Apple’s New iPad: It’s All About Content Domination

By Kenneth Lim on January 28, 2010

In case you hadn’t noticed, Apple introduced a new product yesterday, the iPad. All kidding aside, it’s a tablet computer that has an iPhone-esque user interface. There are many people who can tell you a lot more about the device than I can so I’m not going to waste time on that. Instead, I’m more [...]

Posted in Musings | Tagged apple, content, ebooks, ipad, marketing | 3 Responses

The Difference Is Linkability

The Difference Is Linkability

By Kenneth Lim on September 29, 2009

Earlier this year, I experimented with a series of articles for SEO (search engine optimization) purposes on certain keywords, including my own name. I have to say that this experiment was wildly successful with highlights being: Ranking higher than a feature with a similar title on the New York Times website Increasing traffic up to [...]

Posted in Reviews | Tagged content, copywriting, Search Engines, seo

Summer Of Search – Part 2: 5 Quick Tips To Help Your SEO

By Kenneth Lim on August 17, 2008

In part 1, I posted about the main difference between white hat SEO and black hat SEO. I also mentioned that simple white hat SEO tactics are capable of producing profound results. Here in part 2, I’d like to elaborate on that by providing some simple (white hat) pointers to help you improve your search [...]

Posted in Fundamentals | Tagged content, marketing, Search Engines, seo, web design, websites

Hello, Is There Anybody Out There?

By Kenneth Lim on April 20, 2008

When you’re broadcasting messages to people, do they listen? Do they respond to your ads, do they click on your links, do read your newsletters, et cetera? If the results are underwhelming, try some of these approaches: Content: Rewrite the content to be more about them than about you. While messages should cover what you’re [...]

Posted in Musings | Tagged community engagement, content, evaluation, execution, marketing

The Evolution of Content

By Kenneth Lim on January 20, 2008

We’ve come a long way in how content is being presented. Whereas content used to be published by predominantly professionals, consumers are now able to publish content themselves. The form of content has also evolved from a more broadcasting-oriented form to a more dialogue-oriented form. Traditional media, such as TV stations and print publishers, are [...]

Posted in Musings | Tagged advertising, community engagement, content, execution, marketing, media, pr, social media, tactics, tools

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