community engagement
Social Business: Analysis – Part 4B: Communication and Engaged Related Myths
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects: Reasons to participate in social business (covered in parts A, B and C) Internal considerations (covered in parts A and B) Debunking myths Social business in B2B environments I’ve [...]
Social Business: Analysis – Part 4A: Adoption And Diffusion Related Myths
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects: Reasons to participate in social business (covered in parts A, B and C) Internal considerations (covered in parts A and B) Debunking myths Social business in B2B environments I’ve [...]
Social Business: Analysis – Part 3A: As-Is And To-Be Considerations
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects: Reasons to participate in social business (covered in parts A, B and C) Internal considerations Debunking myths Social business in B2B environments I’ve divided the reasons to participate in [...]
Social Business: Analysis – Part 2C: Reasons To Participate In Social Business: Internal Reasons And Avoiding Social Business
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects: Reasons to participate in social business Internal considerations Debunking myths Social business in B2B environments I’ve divided the reasons to participate in social business into three categories: Marketing Reach [...]
Social Business: Analysis – Part 2B: Reasons To Participate In Social Business: Reach & Community
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects: Reasons to participate in social business Internal considerations Debunking myths Social business in B2B environments I’ve divided the reasons to participate in social business into three categories: Marketing Reach [...]
Social Media’s Impact On Marketing – Part 2: Re-Focusing Marketing Activities
Yesterday, I talked about social media causing marketing to shift from messages to experiences. Today, I’ll take a closer look at how two very typical marketing activities—PR and advertising—have fared with the advent of the social web and how such developments underline the need to re-focus marketing activities. Public Relations PR is exactly what it [...]
Social Media’s Impact On Marketing – Part 1: The Shift To Experiences
The Fundamentals series continues this week with a look at how social media has impacted marketing. This will be a three-part series that looks at marketing in general, public relations and advertising. At the end, I’ll present what I see as the “Online Value Framework”. For marketers, the fundamental power shift from organizations to individuals [...]
Marketing Pioneers 2010: Company Pitches
I’m at Marketing Pioneers, a half-day conference on marketing and sales here in Amsterdam. The event just opened with five companies pitching their business in 6+4 minutes. Brandfighters This is a video marketing agency that capitalizes on crowdsourced user-generated content for company marketing, i.e. users are asked to create (hopefully viral) videos for a brand. [...]
