About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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Social Media’s Impact On Marketing – Part 2: Re-Focusing Marketing Activities
Yesterday, I talked about social media causing marketing to shift from messages to experiences. Today, I’ll take a closer look at how two very typical marketing activities—PR and advertising—have fared with the advent of the social web and how such developments underline the need to re-focus marketing activities.
Public Relations
PR is exactly what it stands for: [...]
Social Media’s Impact On Marketing – Part 1: The Shift To Experiences
The Fundamentals series continues this week with a look at how social media has impacted marketing. This will be a three-part series that looks at marketing in general, public relations and advertising. At the end, I’ll present what I see as the “Online Value Framework”.
For marketers, the fundamental power shift from organizations to individuals has [...]
Marketing Pioneers 2010: Company Pitches
I’m at Marketing Pioneers, a half-day conference on marketing and sales here in Amsterdam. The event just opened with five companies pitching their business in 6+4 minutes.
Brandfighters
This is a video marketing agency that capitalizes on crowdsourced user-generated content for company marketing, i.e. users are asked to create (hopefully viral) videos for a brand. OK, where [...]
