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The Business of Humanization

July 5, 2011 By 1 Comment

Social media has humanized interaction and has enabled people to easily obtain and exchange experiences.

Technology has humanized the user experience by making it easier for people to communicate and share information.

Meanwhile, many businesses have used technology to go in the opposite direction, to dehumanize.

Look at customer service, which has sadly become a (near) robotic experience at many companies. Look at email marketing where companies send emails from an email address like “please-do-not-reply@we-hate-getting-email-from-you-com”.

Put aside all the usual stuff about social media offering great opportunities to promote your products, overturn negative experiences and build long-term relationships.

First and foremost, social media is a call for humanization in how you communicate. Social media has humanized interaction, technology has humanized the experience, but only you can humanize your business.

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The World Is Changing

January 14, 2007 By

As we enter 2007, an increasingly important trend to watch is that of personal technology. Fueled by the proliferation of Web 2.0, personal technology will be able to offer people connected to the Web to do more.

The main areas that will boast great growth are:

  • Communication Tools: More tools will become available that allow people to connect and communicate with each other. Communication will transcend the boundaries of time and space (location).
  • Publishing Tools: Blogging has been around for a long time but more scalable options will be offered to meet the desires of people. New platforms will be created that will act as hubs of publishing ecosystems.
  • Multimedia Tools: We’re moving beyond the distribution of text and images. Through podcasts and vodcasts, people will be enabled to share more through audio and video.
  • Administrative Tools: New applications will be developed where people can keep track of things like their personal finances, their bookmarks, their contacts (address book) and much more.
  • Knowledge / Discovery Tools: Obviously, search engines and Wikis already exist, but this area will move in two directions. The first is toward more aggregation. People will be able to find more information through one tool/source. RSS has been a first step but there’s room for more aggregators and mashups. The other direction is toward specialization. Specific tools will be available for people to learn/discover more about a certain niche.

Be prepared and think ahead of the Bass curve. Familiarize yourself with new concepts and know when/if you’re ready to apply them effectively.

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