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Social media has humanized interaction and has enabled people to easily obtain and exchange experiences.
Technology has humanized the user experience by making it easier for people to communicate and share information.
Meanwhile, many businesses have used technology to go in the opposite direction, to dehumanize.
Look at customer service, which has sadly become a (near) robotic experience at many companies. Look at email marketing where companies send emails from an email address like “please-do-not-reply@we-hate-getting-email-from-you-com”.
Put aside all the usual stuff about social media offering great opportunities to promote your products, overturn negative experiences and build long-term relationships.
First and foremost, social media is a call for humanization in how you communicate. Social media has humanized interaction, technology has humanized the experience, but only you can humanize your business.
Dutch airline Transavia held an online contest to determine their new slogan. The campaign was wildly successful with over 100,000 submissions. Some of the entries were even printed onto billboard ads.
