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Social Business: Analysis – Part 3A: As-Is And To-Be Considerations

Social Business: Analysis – Part 3A: As-Is And To-Be Considerations

By Kenneth Lim on May 25, 2010

The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects: Reasons to participate in social business (covered in parts A, B and C) Internal considerations Debunking myths Social business in B2B environments I’ve divided the reasons to participate in [...]

Posted in Fundamentals | Tagged branding, business, community engagement, marketing, social business, social media

Social Business: Analysis – Part 2A: Reasons To Participate In Social Business: Marketing

Social Business: Analysis – Part 2A: Reasons To Participate In Social Business: Marketing

By Kenneth Lim on May 4, 2010

The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects: Reasons to participate in social business Internal considerations Debunking myths Social business in B2B environments I’ve divided the reasons to participate in social business into three categories: Marketing Reach [...]

Posted in Fundamentals | Tagged branding, marketing, seo, social business, social media

From SXSW: Monitoring Your Brand On TV With Livedash

From SXSW: Monitoring Your Brand On TV With Livedash

By Kenneth Lim on March 31, 2010

Analytics and measurement on the Web are all the rage and—from a traditional PR point of view—the number of square inches of print media coverage still matter as well. For television, this has always been a bit more complicated. You’d have to know and even then, you’ll need to acquire the tape. But what if [...]

Posted in Events | Tagged branding, livedash, marketing, measurement, monitoring, real-time search, search, sxsw, television

The Online Marketing Framework

The Online Marketing Framework

By Kenneth Lim on February 18, 2010

Online marketing can take place in many forms. Banner advertising, search engine marketing and content marketing are a few examples. Every marketing activity works differently and serves a different purpose. The Online Marketing Framework is my attempt at providing an overview of what the main disciplines are, how they relate to each other, which types [...]

Posted in Best Of, Fundamentals | Tagged advertising, branding, content marketing, email marketing, inbound marketing, marketing, outbound marketing, sea, search engine advertising, search engine marketing, sem, seo, social media

Keep Your Enemies Closer

By Kenneth Lim on August 25, 2009

Particularly in new media, marketing tactics aren’t always as proven and as successful. There is often a big difference in the tonality, the form and the audience of the content. Readers of a car blog aren’t necessarily the same type of people that read a car magazine, for example. It’s always important to consider the [...]

Posted in Musings | Tagged branding, community engagement, evaluation, marketing, social business, social media

The Double-Edged Sword That Is Social Media

By Kenneth Lim on May 26, 2009

There’s been a lot of talk about social media being something companies must engage in. The dramatic increase in people who label themselves as social media experts/gurus has been ridiculous. Often times, they are also the ones clamoring that social media is the ultimate solution for companies to market themselves. Except, it isn’t. Social media [...]

Posted in Musings | Tagged branding, goals, marketing, objectives, social business, social media, Strategy

Good To Great To Gone: Circuit City

By Kenneth Lim on March 12, 2009

For those who have read Jim Collins’ book “Good to Great” (Amazon link), you’ll remember that Circuit City was used as one of the select examples of “good to great” companies. If you haven’t read the book, I can definitely recommend it. Circuit City basically dominated the stock market—beating average performance by 22 times at [...]

Posted in Reviews | Tagged branding, case study, circuit city, execution, goals, marketing, objectives, Strategy

Is Your Brand A Toyota HiLux?

By Kenneth Lim on December 17, 2006

Several years ago, the crew from BBC’s Top Gear attempted to destroy a Toyota HiLux. The pickup truck was, among other things, immerged in seawater, set on fire and dropped from building demolition site. Suffice to say that it endured ample punishment, but in the end, it would still start. You can watch the videos [...]

Posted in Musings | Tagged branding, marketing, Strategy

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