The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:

• Reasons to participate in social business (covered in parts A, B and C)
• Internal considerations (covered in parts A and B)
• Debunking myths (covered in parts A, B and C)
• Social business in B2B environments

Today, we’ll look at social business in B2B environments.

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