authenticity
Quid Pro Quo
This post is part rant, part case study. Lately, I’ve been extremely annoyed by two campaigns on Twitter. The first campaign was by Squarespace. They asked people to use the hash tag #squarespace in their tweets. People could do this randomly and were encouraged to do it as often as possible. Squarespace would select a [...]
Opaque Transparency
Online customer reviews are one of the developments that have raised the popularity of social media. Many retailers offer customers the option to write and read reviews about the products they sell. Customer reviews form a great complement to professional reviews. Whereas professional reviews can tell us how good a product is to use, customer [...]
