analysis
Social Business: Analysis – Part 1: Base-Lining
As announced last week, the Fundamentals series will start to get serious about getting into social business. The first phase of entering social business is the Analysis phase where we look at current position, assessing value and effectiveness as well as caveats and pitfalls. In this post, we’ll look at base-lining, which is the idea [...]
Killing The Now
Earlier this month, word came out of the Associated Press (AP) planning to introduce a “copy fee” for its content. What it meant was that people using five or more words of the AP’s content would have to pay for it. Copying content from the AP is what the AP considers to be “unauthorized use”. [...]
Dialing The Social Media Police
Engaging in social media is a risky activity. You never know what to expect from your audience. They can rave about you, but they can just as well cause you the big problems that seriously affect your image. The risk can never be eliminated and the consequences have to be expected, but there are two [...]
Protect The Future
Last month I had the opportunity to visit a presentation and Q&A session with Jeff Immelt. Jeff talked about numerous subjects such as the presidential elections, the economic downturn, corporate social responsibility, and—of course—life as the CEO of General Electric (GE). He also mentioned “protecting the future”. Every major business decision and business activity was [...]
What’s Your Plan B?
As the economy continues to take heavy hits, what’s your plan B? Perhaps sales are down or worse, your job is in danger. Either way, this is a good time to reflect. Take the time to reflect on what should be rather than what could be. The current economic circumstances form the best stress-test for [...]
Don’t Think Outside The Box
I hate the term “think outside the box”. I cringe when people use the term and throw up in my mouth when people use the term to describe themselves. Maybe I don’t understand it, but what exactly is “the box”? The problem with the phrase is that it has a different meaning for everyone because [...]
Exit Strategies
Things stop working. Your TV for instance. That’s when we move on and buy a new one. Similarly in business, products/services stop working. Not everyone can be a Coca Cola, living off the success of a single, unchanged concept for decades. Products/services come to an end for a multitude of reasons. Most common ones include: [...]
Think In Processes
The terms Business Process Reengineering, flowcharts and Microsoft Visio are enough to make most people throw up. In some cases, rightfully so, but there are useful purposes in charting your processes. They give you an overview, either when you’re already in business or before you enter an initiative. Process diagrams give you an indication of [...]
