About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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Killing The Now
Earlier this month, word came out of the Associated Press (AP) planning to introduce a “copy fee” for its content. What it meant was that people using five or more words of the AP’s content would have to pay for it. Copying content from the AP is what the AP considers to be “unauthorized use”. [...]
Dialing The Social Media Police
Engaging in social media is a risky activity. You never know what to expect from your audience. They can rave about you, but they can just as well cause you the big problems that seriously affect your image. The risk can never be eliminated and the consequences have to be expected, but there are two [...]
Protect The Future
Last month I had the opportunity to visit a presentation and Q&A session with Jeff Immelt. Jeff talked about numerous subjects such as the presidential elections, the economic downturn, corporate social responsibility, and—of course—life as the CEO of General Electric (GE).
He also mentioned “protecting the future”. Every major business decision and business activity was made [...]
