Making Sense Of Facebook Advertising

As Facebook continues to grow, there’s an increasing number of brands advertising on Facebook. The number of Facebook advertisers in 2010 quadrupled compared to 2009, advertising revenue doubled in 2010, ad prices were raised by 40% this year, and Facebook is expected to serve over 80 billion ads per month. The key question is obviously: should you advertise on Facebook?

Let’s take a closer look at Facebook advertisements, how well they perform, what you should be doing and what you definitely shouldn’t be doing.

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Cool Finger Skate Ad for Hermès

Hermès show off their products and some trickery in this viral:

Amazing Video Mapping: The Ralph Lauren 4D Experience

RalphLauren.com creatively uses video mapping to create a couple of brilliant virals featuring their products, as seen projected on the storefronts of their flagship stores in New York City and London.

New York City:

London:

Clever Negative Space Illustrations by Noma Bar for IBM

Noma Bar worked with Tanya Holbrook on these negative space prints for IBM’s “Outcomes” campaign:

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Check out Noma’s portfolio here.

Impressive Ink Sculptures by Dentsu

Creative studio Dentsu partnered with photographer Linden Gledhill to create these ink sculptures for Canon’s Pixma printer campaign. Check out the video to see how the shapes were created!

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