Real-Time Search

The real-time stream is consistently bringing new content onto the Web every second, like news updates, status updates, photo and video uploads et cetera. In an effort to keep up, search engines also need to step up their game and provide real-time search solutions. Google is planning in that direction by actively monitoring services like Twitter and its recent introduction of Wave.

However, the need for real-time discovery has opened up the marketplace for new players who can specialize in this field. The best will be able to provide search feedback, keyword monitoring and intelligent recommendations.

• Search feedback will give you the real-time results for a certain query, which is particularly useful with current events or trending topics.
• Keyword monitoring allows you to monitor real-time activity on the words that are relevant to you. This will also be helpful in your search engine optimization efforts. This could also be a premium option that service providers can monetize on.
• Intelligent recommendations help you filter out the clutter by bringing you only the best and most relevant search results. This increases usability by decreasing overload. Furthermore, it’s a monetization opportunity for service providers to offer premium advertising space.

The key will be to find a tool that works for your search needs but prevents you from becoming overloaded.