Perfect Or On-Time?

Sure, you want something delivered with perfect quality. And you want to have it in time. But what if you had to choose?

Strictly speaking, of the two, timeliness is the one that has more external constraints. Time-to-market can be a factor, but also something like an event. If you’re the sponsor of a major event, would you rush out your ads in time for the start of the event or would you rather spend more time perfecting the ads and thus miss some relevant air time?

The answer is often “it depends”, but to tie into my post about mediocrity, think of a solution that is based on synergy rather than compromise. Can you do both timely and quality in two instances that create both a sequential impression as well as variety?

Don’t make a choice. Make a decision.