By Kenneth Lim on May 4, 2010
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:
- Reasons to participate in social business
- Internal considerations
- Debunking myths
- Social business in B2B environments
I’ve divided the reasons to participate in social business into three categories:
- Marketing
- Reach & Community
- Internal reasons & Reasons to avoid social business
Today, we’ll look at prevalent marketing-related reasons to participate in social business.
Continue reading “Social Business: Analysis – Part 2A: Reasons To Participate In Social Business: Marketing”
Posted in Fundamentals | Tagged branding, marketing, seo, social business, social media
By Kenneth Lim on April 28, 2010
As announced last week, the Fundamentals series will start to get serious about getting into social business. The first phase of entering social business is the Analysis phase where we look at current position, assessing value and effectiveness as well as caveats and pitfalls.
In this post, we’ll look at base-lining, which is the idea of getting a basic feel of where you and your organization stand in the social media sphere. Base-lining consists of a series of assessments on:
- People;
- Presence;
- Reputation;
- Competition; and
- Company
Let’s walk through each one step-by-step with actions to get you started.
Continue reading “Social Business: Analysis – Part 1: Base-Lining”
Posted in Fundamentals | Tagged analysis, business, enterprise 2.0, monitoring, social business, social media |
By Kenneth Lim on April 20, 2010
The Fundamentals series resumes with an outline for getting into social business. Over the course of the next few weeks, I will highlight the key points of consideration for social business.
Specifically, these are the areas I’ll focus on:
- Analysis What should you find out before getting into social business? We’ll look at current position, assessing value and effectiveness as well as caveats and pitfalls.
- Goals and Objectives What are you going to set out to achieve? We’ll look at priorities and how to formulate goals and objectives around them.
- Strategy What’s the plan? We’ll look at how to define a strategy around the outcomes of the analysis and goal-setting phases, and also at what comes to play when integrating social with other existing activities.
- Organization How do you roll out social business? We’ll cover aspects such as getting employee/management buy-in, creating a social business team and a social media policy.
It’s going to be a busy period and I hope you’ll be here to ride along.
Posted in Fundamentals | Tagged business, social business, social media
By Kenneth Lim on April 15, 2010
I apologize for not having posted anything in a while. Things have been chaotic, busy and also exciting.
I’ve also been doing some catching up:
- With people: I’ve spoken to some people who I haven’t connected to in a while. If we haven’t talked in a while, do feel free to send me a note!
- With the Quick ‘n Dirty podcast: I greatly enjoy this podcast by Jennifer Leggio and Aaron Strout. I’m quite a few episodes behind still but I do recommend listening to it!
- With my base work: I have a few documents that I work on every day, and I feed off them to write blog posts, give seminars, drive conversations, et cetera. I’ve been reworking some of the content and you’ll see it soon enough here.
Which brings me to the “looking ahead” part. Here’s a quick list of things to expect:
- The Fundamentals series will continue next week with a new chapter on getting into social business.
- A review of the Third Tribe.
- A review of Scribe, an SEO copywriting tool.
I’ve received some great reactions on the features I wrote on SXSW stuff, but if you’re working on something interesting, let me hear it and I’ll have a look at it and write about it!
Go forth and do good :o)
Posted in Blog
By Kenneth Lim on March 31, 2010
Analytics and measurement on the Web are all the rage and—from a traditional PR point of view—the number of square inches of print media coverage still matter as well. For television, this has always been a bit more complicated. You’d have to know and even then, you’ll need to acquire the tape. But what if you could monitor your brand’s mentions on TV in real-time?
While waiting in line for the Microsoft Techset party at SXSW, my buddy Jeff Mello and I met Patrick Riley and Matt Thomson from Livedash who built a great tool just for that.
What Does Livedash Do?
Livedash offers marketing analytics for televison by indexing US TV recordings to make them text-searchable. Just enter a term in the search box and it will return the mentions of the term on TV.
Continue reading “From SXSW: Monitoring Your Brand On TV With Livedash”
Posted in Events | Tagged branding, livedash, marketing, measurement, monitoring, real-time search, search, sxsw, television
By Kenneth Lim on March 23, 2010
While at SXSW, I received an invitation to join the private beta for Glass. Thanks to Derek Shanahan and wonderful folks from Glass for the introduction to the service and the free drinks, heh. I’ve taken it for a spin the last couple of days and wanted to share my initial thoughts in this post.
What Is Glass?
Glass is a Firefox plug-in that allows you to add and share comments about a Web page. It’s similar to Google’s Sidewiki. Using the Glass plug-in, you can add a slide in which you add comments about that page. You can then share these comments with your Glass contacts who can view your comments and reply to them.
Continue reading “From SXSW: Sharing Comments On Web Pages With Glass”
Posted in Events | Tagged collaboration tools, enterprise 2.0, glass, sxsw |
By Kenneth Lim on March 18, 2010
This post is inspired by a presentation by Adobe’s Anup Murarka at South by South West. He talked about the future of Adobe Flash for the mobile platform. I’ll cover some of the highlights from Anup’s presentation but will put the topic in a different perspective, namely that of the mobile network operators.
Currently, 98% of desktop computers support Flash, but not even a tenth of mobile phones has Flash support. This is expected to change dramatically over the next couple of years though.
Smartphones are getting better, not only in capabilities, but also in hardware quality. Similar to desktops, notebooks and netbooks, a growing number of smartphones will also boast multi-core processors and graphics processors that can serve up rich media.
Adobe’s new version of Flash—version 10.1—will be cross-platform. Windows, Linux, Mac OS, Symbian, BlackBerry, Android, you name it—all will be supported by Flash 10.1.
Adobe expects to get around 10% of mobile penetration for Flash this year, but expect to grow that number to over 50% by the end of 2012.
Continue reading “A Flashy Future For Mobile”
Posted in Events, Musings | Tagged adobe flash, business, marketing, media, mobile, rich media, sxsw
By Kenneth Lim on March 9, 2010
Last Wednesday, I visited a Geomarketing congress organized by my alma mater and Geodan. In this post, I’ll discuss how geomarketing on both a macro-level and a micro-level gives you more pieces to the customer puzzle.
Geomarketing focuses on the relationship between spatial awareness and marketing. Here are some of the real-life cases that were presented:
- Understanding customer motives for visiting certain car dealerships
- Determining the location of a new store
- Plotting and targeting households for effective direct mail campaigns
These are all very good and relevant examples of how location affects the marketing process and how proper geomarketing can improve the rate of success. However, they’re all examples of how to perform geomarketing on a macro-level.
Even modern mobile applications like Foursquare operate mostly on a macro-level. People check into a drug store, a restaurant, a train station, et cetera. It can be good information for your business, but it doesn’t tell you how they move about while they’re at your store for example. This is where geomarketing on a micro-level comes in.
Continue reading “Taking Location-Based Services To A Micro-Level”
Posted in Events | Tagged business, crm, geomarketing, location-based services, marketing, mobile
