By Kenneth Lim on May 25, 2010
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:
- Reasons to participate in social business (covered in parts A, B and C)
- Internal considerations
- Debunking myths
- Social business in B2B environments
I’ve divided the reasons to participate in social business into two categories:
- As-Is and To-Be
- Company Readiness
Today, we’ll look at a company’s As-Is and To-Be considerations for getting into social business.
Continue reading “Social Business: Analysis – Part 3A: As-Is And To-Be Considerations”
Posted in Fundamentals | Tagged branding, business, community engagement, marketing, social business, social media
By Kenneth Lim on May 4, 2010
The Fundamentals series continues the analysis phase with a mini-series on assessing the value and effectiveness of social business. This mini-series will cover the following aspects:
- Reasons to participate in social business
- Internal considerations
- Debunking myths
- Social business in B2B environments
I’ve divided the reasons to participate in social business into three categories:
- Marketing
- Reach & Community
- Internal reasons & Reasons to avoid social business
Today, we’ll look at prevalent marketing-related reasons to participate in social business.
Continue reading “Social Business: Analysis – Part 2A: Reasons To Participate In Social Business: Marketing”
Posted in Fundamentals | Tagged branding, marketing, seo, social business, social media
By Kenneth Lim on April 28, 2010
As announced last week, the Fundamentals series will start to get serious about getting into social business. The first phase of entering social business is the Analysis phase where we look at current position, assessing value and effectiveness as well as caveats and pitfalls.
In this post, we’ll look at base-lining, which is the idea of getting a basic feel of where you and your organization stand in the social media sphere. Base-lining consists of a series of assessments on:
- People;
- Presence;
- Reputation;
- Competition; and
- Company
Let’s walk through each one step-by-step with actions to get you started.
Continue reading “Social Business: Analysis – Part 1: Base-Lining”
Posted in Fundamentals | Tagged analysis, business, enterprise 2.0, monitoring, social business, social media |
By Kenneth Lim on April 20, 2010
The Fundamentals series resumes with an outline for getting into social business. Over the course of the next few weeks, I will highlight the key points of consideration for social business.
Specifically, these are the areas I’ll focus on:
- Analysis What should you find out before getting into social business? We’ll look at current position, assessing value and effectiveness as well as caveats and pitfalls.
- Goals and Objectives What are you going to set out to achieve? We’ll look at priorities and how to formulate goals and objectives around them.
- Strategy What’s the plan? We’ll look at how to define a strategy around the outcomes of the analysis and goal-setting phases, and also at what comes to play when integrating social with other existing activities.
- Organization How do you roll out social business? We’ll cover aspects such as getting employee/management buy-in, creating a social business team and a social media policy.
It’s going to be a busy period and I hope you’ll be here to ride along.
Posted in Fundamentals | Tagged business, social business, social media
By Kenneth Lim on April 15, 2010
I apologize for not having posted anything in a while. Things have been chaotic, busy and also exciting.
I’ve also been doing some catching up:
- With people: I’ve spoken to some people who I haven’t connected to in a while. If we haven’t talked in a while, do feel free to send me a note!
- With the Quick ‘n Dirty podcast: I greatly enjoy this podcast by Jennifer Leggio and Aaron Strout. I’m quite a few episodes behind still but I do recommend listening to it!
- With my base work: I have a few documents that I work on every day, and I feed off them to write blog posts, give seminars, drive conversations, et cetera. I’ve been reworking some of the content and you’ll see it soon enough here.
Which brings me to the “looking ahead” part. Here’s a quick list of things to expect:
- The Fundamentals series will continue next week with a new chapter on getting into social business.
- A review of the Third Tribe.
- A review of Scribe, an SEO copywriting tool.
I’ve received some great reactions on the features I wrote on SXSW stuff, but if you’re working on something interesting, let me hear it and I’ll have a look at it and write about it!
Go forth and do good :o)
Posted in Blog
By Kenneth Lim on March 31, 2010
Analytics and measurement on the Web are all the rage and—from a traditional PR point of view—the number of square inches of print media coverage still matter as well. For television, this has always been a bit more complicated. You’d have to know and even then, you’ll need to acquire the tape. But what if you could monitor your brand’s mentions on TV in real-time?
While waiting in line for the Microsoft Techset party at SXSW, my buddy Jeff Mello and I met Patrick Riley and Matt Thomson from Livedash who built a great tool just for that.
What Does Livedash Do?
Livedash offers marketing analytics for televison by indexing US TV recordings to make them text-searchable. Just enter a term in the search box and it will return the mentions of the term on TV.
Continue reading “From SXSW: Monitoring Your Brand On TV With Livedash”
Posted in Events | Tagged branding, livedash, marketing, measurement, monitoring, real-time search, search, sxsw, television
