Natural

Some companies switch their strategic and operational focus. Consider Kimberley-Clark, which started out as a manufacturer of industrial paper, but switched its focus entirely toward consumer goods. Kimberley-Clark was able to make the transition not only because it was well-considered, but it was a good, natural move for its management.

Opportunities will come and go, but the ones that you capitalize on should feel natural to you and the people you work with. One company executive told me about his bad experiences after the company bought themselves into certain markets only to find out that they had opened very expensive cans of worms. They forced the issue and are paying the price right now. Moreover, they’re stuck with a more difficult decision: continue and try to battle through all the complications that have now arisen—or—divest in the new activities and cut your losses? Neither is a desirable outcome and the experience will be an expensive lesson.

Don’t force the issue. Go naturally.