Let Your Goal Be Your Pilot

Frequently, pilot projects are initiated to test new products/services. When the pilot is successful, companies prepare the product/service for wide-scale launch.

However, there are also instances where the product/service is killed after the pilot wasn’t successful.

Re-evaluate. Re-adjust. Re-think. Re-design. What went wrong to warrant a pilot failure? Was the concept thus flawed that an unsuccessful pilot could be predicted? Did the pilot produce new information about the product/service that was overlooked? Success can be unpredictable but shouldn’t be discarded after a setback. The pilot isn’t an end in itself. It’s merely another means to an end.

Let the end guide you.