Several years ago, the crew from BBC’s Top Gear attempted to destroy a Toyota HiLux. The pickup truck was, among other things, immerged in seawater, set on fire and dropped from building demolition site. Suffice to say that it endured ample punishment, but in the end, it would still start. You can watch the videos below.
As the year draws to a close, think about your brand. Think about how robust or fragile it is and how much long-term potential it has.
Re-invent your brand, your value proposition and your strategy if necessary. Make your brand a Toyota HiLux.
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