Inside The Super Bowl Ads

Last Sunday was Super Sunday, normally a great day for advertisers to showcase their great ads. However, the ads were sub-par…again. Especially compared to the game, which was great.

But this post isn’t about the game. It’s about how the advertisers fared during the Super Bowl. Mullen and Radian6 collected and analyzed close to 100,000 tweets tagged #brandbowl to determine how brands and their Super Bowl ads were perceived on Twitter. The ranking of ads was based on a combination of volume (number of tweets) and sentiment (positive or negative). You can check out the results on the #brandbowl website.

Doritos won because of sheer volume and they did have a lot of ads! Numbers 2 and 3, Google and Focus on the Family, didn’t have as many ads so their ranking is impressive. Google’s ad was very clever and was one of favorites of the evening. The Focus on the Family one was amusing but mostly to Americans because of the involvement of former college football superstar Tim Tebow.

While a cool effort, the research is obviously a bit flawed. I don’t know whether they measured a per-impression score, but in that case, I think Google would’ve trumped everyone. Here are my top 3 ads from Super Sunday:

3 – Doritos // Snack Attack Samurai

2 – Google // Parisian Love

1 – Dodge // Man’s Last Stand

What about you? What were your favorite ads from the Super Bowl?