Getting Into Social Business

The Fundamentals series resumes with an outline for getting into social business. Over the course of the next few weeks, I will highlight the key points of consideration for social business.

Specifically, these are the areas I’ll focus on:

• Analysis What should you find out before getting into social business? We’ll look at current position, assessing value and effectiveness as well as caveats and pitfalls.
• Goals and Objectives What are you going to set out to achieve? We’ll look at priorities and how to formulate goals and objectives around them.
• Strategy What’s the plan? We’ll look at how to define a strategy around the outcomes of the analysis and goal-setting phases, and also at what comes to play when integrating social with other existing activities.
• Organization How do you roll out social business? We’ll cover aspects such as getting employee/management buy-in, creating a social business team and a social media policy.

It’s going to be a busy period and I hope you’ll be here to ride along.