About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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Endorsements
Reflections
TenPages.com Makes Book Publishing More Accessible But Buyer Beware
In this post, I’ll discuss TenPages, which I think is a great social platform but presents numerous caveats at the same time.
Description
Last week, Dutch startup TenPages launched. TenPages is a crowdfunding platform that aims to give (aspiring) authors the opportunity to have their book published. Authors can submit a 10-page manuscript that will be publicly [...]
Inside The Super Bowl Ads
Last Sunday was Super Sunday, normally a great day for advertisers to showcase their great ads. However, the ads were sub-par…again. Especially compared to the game, which was great.
But this post isn’t about the game. It’s about how the advertisers fared during the Super Bowl. Mullen and Radian6 collected and analyzed close to 100,000 tweets [...]
Your Private Parts Are Also My Private Parts
A few weeks back, Facebook founder Mark Zuckerberg claimed that “sharing is the [new] social norm” these days following changes to Facebook’s privacy settings. This is partly true and—as I alluded to in The Social Impact Of Social Media—social media has allowed people to be more open and connect with the people and topics that [...]
