About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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Google Buzz: Two Weeks In
What Is It?
Buzz is Google’s status update and messaging service that is built into Gmail. It focuses on staying in touch with the people you email with frequently. As a result, you won’t have to rebuild your social network. Instead, you rely on your existing address book.
In addition, it has no limit on message length, [...]
The “New” Media Cycle
This post is a response to a post by Lauren Fernandez where she argues that there’s no point in having “traditional media” and “new media” square off against each other. I agree, but this would be my shortest blog post ever if I kept it at that.
Instead, I’d like to focus on what the true [...]
Cross-Analyzing Customer Sentiment And Customer Segments
Earlier this month, we talked about sentiment analysis. In this post, I’ll dive into the topic of adding meaning to the numbers. Having a nice number of total positive mentions doesn’t have to be representative of how each customer segment feels about your organization, brand, or products/services.
Adding Up The Numbers
As discussed earlier this month, the [...]
