About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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Fundamentals
The Impact Of Social Media On Corporate Technology
The Fundamentals series continues this week with a look at how social media has impacted corporate IT. In this post, I’ll discuss:
How social media technologies are different from traditional corporate IT technologies;
How employees are also bringing social media into the [...]
The Online Marketing Framework
Online marketing can take place in many forms. Banner advertising, search engine marketing and content marketing are a few examples. Every marketing activity works differently and serves a different purpose.
The Online Marketing Framework is my attempt at providing an overview of what the main disciplines are, how they relate to each other, which types of [...]
Social Media’s Impact On Marketing – Part 2: Re-Focusing Marketing Activities
Yesterday, I talked about social media causing marketing to shift from messages to experiences. Today, I’ll take a closer look at how two very typical marketing activities—PR and advertising—have fared with the advent of the social web and how such developments underline the need to re-focus marketing activities.
Public Relations
PR is exactly what it stands for: [...]
