About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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Taking Location-Based Services To A Micro-Level
Last Wednesday, I visited a Geomarketing congress organized by my alma mater and Geodan. In this post, I’ll discuss how geomarketing on both a macro-level and a micro-level gives you more pieces to the customer puzzle.
Geomarketing focuses on the relationship between spatial awareness and marketing. Here are some of the real-life cases that were presented:
Understanding [...]
Marketing Pioneers 2010: Company Pitches
I’m at Marketing Pioneers, a half-day conference on marketing and sales here in Amsterdam. The event just opened with five companies pitching their business in 6+4 minutes.
Brandfighters
This is a video marketing agency that capitalizes on crowdsourced user-generated content for company marketing, i.e. users are asked to create (hopefully viral) videos for a brand. OK, where [...]
