Events
From SXSW: Monitoring Your Brand On TV With Livedash
Analytics and measurement on the Web are all the rage and—from a traditional PR point of view—the number of square inches of print media coverage still matter as well. For television, this has always been a bit more complicated. You’d have to know and even then, you’ll need to acquire the tape. But what if [...]
From SXSW: Sharing Comments On Web Pages With Glass
While at SXSW, I received an invitation to join the private beta for Glass. Thanks to Derek Shanahan and wonderful folks from Glass for the introduction to the service and the free drinks, heh. I’ve taken it for a spin the last couple of days and wanted to share my initial thoughts in this post. [...]
A Flashy Future For Mobile
This post is inspired by a presentation by Adobe’s Anup Murarka at South by South West. He talked about the future of Adobe Flash for the mobile platform. I’ll cover some of the highlights from Anup’s presentation but will put the topic in a different perspective, namely that of the mobile network operators. Currently, 98% [...]
Taking Location-Based Services To A Micro-Level
Last Wednesday, I visited a Geomarketing congress organized by my alma mater and Geodan. In this post, I’ll discuss how geomarketing on both a macro-level and a micro-level gives you more pieces to the customer puzzle. Geomarketing focuses on the relationship between spatial awareness and marketing. Here are some of the real-life cases that were [...]
Marketing Pioneers 2010: Company Pitches
I’m at Marketing Pioneers, a half-day conference on marketing and sales here in Amsterdam. The event just opened with five companies pitching their business in 6+4 minutes. Brandfighters This is a video marketing agency that capitalizes on crowdsourced user-generated content for company marketing, i.e. users are asked to create (hopefully viral) videos for a brand. [...]
